The Element of Surprise: Ipsos Foundation provides funding to feed 1 155 hungry children

During September this year we received a surprise call from Gillian Drewett the General Manager of the Ipsos Laboratories business unit and Kathrine Starke their Marketing and Communications Manager informing us that they had submitted an application for funding to the Ipsos Foundation in France on behalf of PSFA. This foundation is only open to applications from Ipsos employees around the world who can apply for grants on behalf of charities that the employees of Ipsos would personally like to advocate for.

Kathrine and Gillian felt there was an ideal fit between the purpose of the Ipsos Foundation which is to help disadvantaged children and youth with education and PSFA, whose main aims are to reduce short term hunger, enhance children’s ability to learn through school feeding and increase school attendance.

We are delighted to be able to share with you that Kathrine and Gillian’s application was successful and we received a generous donation in the amount of R519 832.80, from the Ipsos Foundation. 100% of this funding will enable PSFA to provide a total of 1 155 underprivileged learners at the following schools in Delft, with a daily nutritious breakfast and lunch for an entire year:

  • Gateway Primary – 770 learners
  • Abedare Primary – 385 learners

The reason that the Ipsos Foundation selected these schools, is due to the fact that the township of Delft is an extremely poor and poverty stricken area in the Western Cape, that is plagued with domestic violence and drug abuse.

Gillian Drewett said “As a team of researchers who spend most of our day in focused concentration, thinking and learning, we are fully aware of the evidence that shows concentration and the ability to learn are negatively impacted when a learner is hungry. With this grant from the Ipsos Foundation and the work of the PFSA, we at Ipsos Laboratories have been empowered to make a difference in the lives of these learners with two meals a day throughout an entire school year. What a privilege!” She went on to say, “The statement ‘You cannot teach a hungry child’ sums up the inspiring work done by the PSFA. For the Ipsos Foundation and Ipsos Laboratories more specifically; to be able to make a small but tangible difference in this way is hugely humbling for all of us at Ipsos Laboratories”.

We recently took Gillian and Kathrine to visit Gateway and Abedare Primary Schools where they had the opportunity to experience our feeding programme in action, serve meals and to interact with the children. A big thank you to the Ipsos Foundation – we really appreciate your support!

The learners on our feeding programme at Gateway Primary in Delft, pose for a selfie with Gillian Drewett and Kathrine Starke from the Ipsos Foundation

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