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Feed Hungry Children with Social Media

The Peninsula School Feeding Association and award winning Digital Agency, Hellocomputer, have teamed up to introduce a new brand to South Africa. A brand that encourages you to feed hungry school children by doing something you already do every single day, share content on your Facebook and Twitter pages. It’s that simple.

Introducing Social Feed, where the more you share, the more meals are shared with those who need them.

The PSFA have spent the last 55 years doing their best to feed as many school children as possible. With a dream to expand into more schools, we were only too happy when Hellocomputer approached us with a smart idea, based on a very simple insight.

Creative Director at Hellocomputer, Camilla Clerke, explained: “We all spend so much time sharing content on our Social Media channels, like foodie pictures, ads, competitions, and grumpy cats. And brands spend a lot of money with big media houses hoping we’ll share their content. But what if we shared something that could actually make change happen? And what if brands bought media that could make a real difference – like feeding thousands of hungry school kids warm, nutritious meals every single day.”

And so Social Feed was born. A new media platform that literally turns media budgets into healthy plates of food.

The process is simple. Brands buy media on Social Feed, and place an ad, or a piece of content they want shared. Each time someone shares it to their newsfeed, a meal is shared with a child in need. And since Social Media platforms sell our networks to brands anyway, Social Feed will now allow people to sell their own social network in order to support a good cause.

“Some of the country’s biggest brands, like Lucky Star and Investec Asset Management, are now buying media with Social Feed and the more the brands’ content is shared, the more children we feed. So, the brands get exposure, consumers get a say in who buys their social network, and we get to feed children in need,” said Simon Spreckley, ECD, Hellocomputer.

Which means that Social Feed is a new way to fill up your newsfeeds, while filling up some very hungry tummies.

“We’re so proud to launch this ‘media for good’ initiative, and we’re excited to get many brands involved. Just remember, no media budget is too small to make a difference. We believe Social Feed can help to grow and sustain the PSFA for many years to come,” said PSFA Fundraising Manager, Charles Grey.

So, what’s left to say except, South Africa, start sharing, but this time, for good. Go to to make a difference.




Step 1 – Visit and share with either your Facebook or Twitter Account

Step 2 – Before you share whilst in your Facebook or Twitter accounts please ask your friends to click on the link above and follow the instructions.

Your network of friends and contacts would also need to just share from the Social Feed Campaign on their Facebook pages or Twitter accounts.

Every time a person shares from the Social Feed website, a hungry school child will be fed for a day and it will not cost anyone cent!


Thank you!


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