In the month of May, LottoStar ran a competition called May Money Madness in partnership with Kfm 94.5. During the three weeks of the competition, listeners were given a chance to win their share of R1 Million in cash daily and to raise funds for the Peninsula School Feeding Association (PSFA).
This competition, which created life-changing moments for the listeners, managed to generate a fantastic R758 750. This amount will enable PSFA’s feeding programme to provide 1 331 learners affected by poverty with daily nutritious breakfasts and lunches for an entire year.
As a spin-off from the May Money Madness Competition, Kfm 94.5 and LottoStar decided to host a 12-hour radiothon titled Feeding our Future on Wednesday 1 June, to herald the start of Youth Month. The objective was to raise R8 million in pledges. To our absolute surprise and delight, the radiothon managed to raise a phenomenal R20 million.
This success marks the largest amount of money raised in a 12-hour period for a radio station in South Africa’s history. Primedia Group CEO Jonathan Procter kicked off the powerful initiative by donating R100 000 on behalf of the company and also making a personal donation in memory of his late father.
“This was an absolutely world-class action, and a way in which we could all serve our community as good corporate citizens. I am so proud of what we achieved as a province and a country today. Thank you to everyone who committed to feeding our future.” Jonathan Procter, CEO – Primedia Group
The response to the radiothon was mind-blowing, as thousands of Kfm 94.5 listeners and hundreds of businesses united in the fight against childhood hunger, by making generous pledges and donations to feed hungry schoolchildren across the Western Cape.
As the radiothon drew to an end at 6pm, the amount raised was R19.2 million. LottoStar pledged the last R800 000 to reach the new R20 million target set by Kfm presenter, Carl Wastie. LottoStar also matched every pledge and donation up to R8 million – for this kind gesture, we are truly grateful.
“As a company, our motto has always been that charity is not an obligation, it’s our privilege. Every campaign we do has links to charity, it is in our company DNA and as a parent, this cause is particularly close to our hearts. I am so proud of what we achieved today. The people and businesses of South Africa have truly stepped up to feed our future.” – Mike Hurwitz, Director – LottoStar
“Words cannot describe how grateful we are to LottoStar and Kfm for hosting these two amazing fundraising drives for PSFA. We were also totally blown away by the generosity of all the people, companies and organisations that pledged and donated – thank you, thank you, and thank you. I can assure everyone who supported these initiatives that 100% of the donations we received, will be allocated to providing meals to the learners on our feeding programme.” Petrina Pakoe, Director – PSFA.